A Hope for Sri Lankan Tourism

Sri Lankan Tourism started picking up recently after decades long downturn in the industry. As Tourism is a resilient industry, it'll have ups and downs all around the world depending on Political,economical, social... prevailing conditions.

Most of the Aitken Spence Hotels were fully booked during the long weekend on 04th Sept 2009 and the pattern started continuation on the weekends no matter whether it's a long weekend or just an ordinary weekend. This is a clear sign that the Industry started picking up with many new hopes and wishes.

When the economic down turn around the world is finished by around 2 years of time, the world tourism industry will start booming up by generating tremendous direct and indirect job opportunities for masses.

So any one hoping to be in an industry, which has many potentials, now its time to get back to Tourism. Aitken Spence have identified their role as the Market Leader by establishing a fully fledged Hotel School in Ahungalla to train youth to take up future challenges.

Traditonal Thinking vs Innovative Thinking

The word Tradition derives from the Latin word "Traditionem" which means a belief / story or a body of beliefs or stories relating to the past that are commonly accepted as historical stuff which aren't verifiable. Therefore traditional thinking too confines to a certain area which will not challenge any of those existing beliefs or practices.

In contrary radical and revolutionary changes (which challenge traditions) in thinking refers to as Innovative Thinking.
The business success of 21st Century lies in Innovative Thinking business concepts such as Blue Ocean Strategies.

There were many success stories of Blue ocean Ex: Casella Wine (Australia)(http://www.casellawine.com.au/home) which goes up to Ceylinco On the Spot Vehicle Insurance Policy of Sri Lanka. Therefore selecting the right strategy with the right channel (ex. Social Media for Branding / Advertising...etc) will help existing business entities to rejuvenate their business sensors and to benchmark themselves as the Market leader or their respective businesses.

New Business Leaders "Think twice, but think right !"