The word Tradition derives from the Latin word "Traditionem" which means a belief / story or a body of beliefs or stories relating to the past that are commonly accepted as historical stuff which aren't verifiable. Therefore traditional thinking too confines to a certain area which will not challenge any of those existing beliefs or practices.
In contrary radical and revolutionary changes (which challenge traditions) in thinking refers to as Innovative Thinking.
The business success of 21st Century lies in Innovative Thinking business concepts such as Blue Ocean Strategies.
There were many success stories of Blue ocean Ex: Casella Wine (Australia)(http://www.casellawine.com.au/home) which goes up to Ceylinco On the Spot Vehicle Insurance Policy of Sri Lanka. Therefore selecting the right strategy with the right channel (ex. Social Media for Branding / Advertising...etc) will help existing business entities to rejuvenate their business sensors and to benchmark themselves as the Market leader or their respective businesses.
New Business Leaders "Think twice, but think right !"